About Us at market-segmentation-market-research.com

Market-segmentation-market-research.com is produced by a consortium of market researcher and data mining analysts who have years of experience in their respective professional areas of expertise.

The consortium is led by Bob Rutter, Ph.D. of Customer Insights Research, Inc. (CIR) Dr. Rutter blogs regularly about optimizing market research in your organization at www.marketresearchoptimized.com Dr. Bob helps clients regularly with demographic market segmentation and conducts larger market segmentation studies as requested. He has almost thirty years experience in market research, as a market research manager for Fortune 100 companies and as President of CIR. CIR conducts original, primary, quantitative market research for its clients with new product development, customer satisfaction, and attitudinal and usage studies.

Bob is also an experienced and acclaimed qualitative market research moderator and has conducted more than 500 focus groups and in-depth interviews for employers and for clients.

Joining Bob in market-segmentation-market-research.com is Bill Leary. Bill has more than fifteen years in applied market research experience with a variety of firms, from financial institutions to big-box retailers. Bill is A.B.D. in quantitative methodologies.

Please feel free to contact us for more information, either through the Contact Us page of this site or by clicking on the Google Voice icon below.

Return from About Us to the Home Page