Market Segmentation Examples: Best Buy

Best Buy is a specialty electronics retailer in the United States and internationally. It is the largest retailer of its type in the U.S.

But it was not always so.

How did Best Buy distinguish itself, particularly over the past decade?

It went through a transformation driven by market segmentation, or as Best Buy called it, a customer-centric strategy.

The market segmentation process taught Best Buy who its core customers are, what they wanted, and how they wanted it. And it personified its segments specifically. Ron Boire, the executive who brought this transformation to Best Buy, talks about this effort in the short video below:







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